THE ADCOUNCIL

MAWHIBA 2nd Global Giftedness & Creativity Conference – 2022

Marketing Campaign

THE CHALLENGE / TASK

To achieve 8 million live views
High Exposure on the local & Global levels
20 Days to Plan and Kick of the Campaign

IMPLEMENTED STRATEGIC APPROACH

IDEA DESCRIPTION:

  • Planning & implementing a Social Media campaign focusing on Twitter and YouTube
  • Geotargeting and Retargeting based on collected data and the audience feedback
  • Testing social media campaign and rectifying the plan based on performance and results
  • Targeting the key Speakers’ Audiences
  • Instant Content that captures the Audience
  • Local, Regional & Global PR and Influencers Coverage
  • And team of experts + a on site Media centre fully dedicated to make it happen

PROBLEM STATEMENT:

  • Developing the theme of the conference
  • Developing Key Visuals, Content and materials for the Digital and PR campaign
  • Planning and Executing the communication Plan of the Conference
  • Social Listening & daily reporting

RESULTS:

Live Broadcast Views

13

Million +

Video Views

127

Million +

Live Broadcast Views

13

Million +

Video Views

127

Million +

Website Clicks: 682k
Live Broadcast Views: 13,5M
Press Releases: 437
TV and Radio Interviews: 73

Impressions as a Live Broadcast: 17 M
Video Views: 31M
Access: 127M
Number of Channels that Broadcasted Live: 3

INFLUENCERS:
Video Views: 6.8+ million
Access: 116.2+ million
Appear: 402+ million

🙶 The work AdCouncil did was Outtstanding – it put us on a highrer level of exposure-It was a real Challenge and an astonishing success story. 🙷

Majed Al-Kenani
Mawhiba