MAWHIBA 2nd Global Giftedness & Creativity Conference – 2022
Marketing Campaign
THE CHALLENGE / TASK
To achieve 8 million live views
High Exposure on the local & Global levels
20 Days to Plan and Kick of the Campaign
IMPLEMENTED STRATEGIC APPROACH
IDEA DESCRIPTION:
- Planning & implementing a Social Media campaign focusing on Twitter and YouTube
- Geotargeting and Retargeting based on collected data and the audience feedback
- Testing social media campaign and rectifying the plan based on performance and results
- Targeting the key Speakers’ Audiences
- Instant Content that captures the Audience
- Local, Regional & Global PR and Influencers Coverage
- And team of experts + a on site Media centre fully dedicated to make it happen
PROBLEM STATEMENT:
- Developing the theme of the conference
- Developing Key Visuals, Content and materials for the Digital and PR campaign
- Planning and Executing the communication Plan of the Conference
- Social Listening & daily reporting
RESULTS:
Live Broadcast Views
13
Million +
Video Views
127
Million +
Live Broadcast Views
13
Million +
Video Views
127
Million +
Website Clicks: 682k
Live Broadcast Views: 13,5M
Press Releases: 437
TV and Radio Interviews: 73
Impressions as a Live Broadcast: 17 M
Video Views: 31M
Access: 127M
Number of Channels that Broadcasted Live: 3
INFLUENCERS:
Video Views: 6.8+ million
Access: 116.2+ million
Appear: 402+ million
