Our Palette

Strategic Planning

AdCouncil strategists provide marketing communications strategy ...Read More

AdCouncil strategists provide marketing communications strategy based on reliable marketing research and a scientific approach. This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Creative

Knowing the purpose and audience the advertising campaign is targeting ...Read More

Knowing the purpose and audience the advertising campaign is targeting, our creative task is to create simple visual messages that decode the complexity of brands and products. We strive to sculpt a brand journey that creates love stories and sells dreams resulting in a unique brand experience for the audience.

Media Planning & Buying

Strategy is the art of sacrifice; it involves knowing which approach serves our clients’ objectives...Read More

Strategy is the art of sacrifice; it involves knowing which approach serves our clients’ objectives best, and having the conviction to go with it. AdCouncil believes in placing our clients’ ads in the right place at the right time in order
to create the right impact.

Our Media Planning and Buying processes are based on media research with relation to brand personality,
consumer needs, beliefs and latest trends.Thanks to its human capital, AdCouncil delivers unique solutions
through its established relationships with the key offline and online media houses in the region and globally.

Public Relations

In order to complement the consumer experience...Read More

In order to complement the consumer experience, AdCouncil’s PR division helps in consolidating
Brand Equity by creating stories and sharing information that familiarize the target audiences with our
client’s brands, thereby forming long-lasting bonds.

Digital Marketing

AdCouncil has a dedicated digital marketing division that provides creative design...Read More

AdCouncil has a dedicated digital marketing division that provides creative design, online media plan-
ning & buying as well as Digital Brand Management [DBM] and Digital Media Monitoring [DMM] of all
digital and social media channels and networks.

Communication Consultancy and Training

AdCouncil provides strategic assistance to clients...Read More

AdCouncil provides strategic assistance to clients in the preparation of their marketing plans and
objectives as well as training and coaching consultancy to our clients’ marketing team.